Module 1:
Asset Mapping
Gain an understanding of the foundation of success and a positive outlook for developing and reaching goals.

Module 2:
Building Your Business on Core Values
Identify your core values, create a cluster of values and develop a value statement.

Module 3:
First Day of Business Planning
Identify the first steps to starting a business. Discover the Hamilton Entrepreneurship Ecosystem and the resources within.

Module 4:
Market Research I
Learn about research techniques, industry, customer, competition, and supplier analysis.

Module 5:
Market Research 2: Survey Design
Learn how to understand your customers through survey development and data analysis.

Module 6:
Marketing Strategy, Advertising & Promotion
This module focuses on value propositions, storytelling, and the foundations of a marketing plan.

Module 7:
Dynamics of Selling
This module focuses on the six steps of selling and personality dimensions.

Module 8:
Digital Marketing, Social Media & E-Commerce
This module explores digital marketing strategies across social media and e-commerce.

Module 9:
Sales II
Establish how to make initial contact, create sales presentations and create goals you can measure.

Module 10:
Operations, Logistics & HR Set-Up & Reporting
This module focuses on setting up and managing operations, logistics, and human resources reporting.

Module 11:
Taxation, Legal & Insurance
Learn how to craft contracts, terms of service and policies as well as how file taxes as a business owner. 

Module 12:
Financials, Start Up Pricing & Forecasting
Explore pricing strategy, and sales forecasting methods and strategies.

Module 13:
Financial Planning & Forecasting
Examine different types of pricing, income statements, and variable and fixed costs.

Module 14:
Putting it All Together
Organize the elements of your business plan to prepare for presentations and pitches.

Module 15:
Financial Options to Start or Scale-up a Business
Identify strategies to obtain financing, implement start up considerations and start up sources.